How changes in purchasing of video games influenced on UK students Coursework

How changes in purchasing of video supports influenced on UK students - Coursework ExamplePiracy affects most media related industries provided the electronic computer game industry is seemingly more affected prompting an evaluation of measures employed by game makers to prevent piracy.A research postdate conducted by Internets Advertising Bureau (IAB) revealed that almost half of UK, population play video games on an IP connected device (Davies, 2011). This implies that thither are high numbers of people participating in video games hence increasing the market potential. However, despite this increased demand, profit margins in the computer games industry are relatively low. The research by Davies reveals that there is little advertising on video games by the producers. Effective advertising makes sense of the fate wrong of a product thereby prompting people to buy without paying much consideration to the price. According to Park and Lee, gamers are bound to procure items the y find to be valuable (2011). This implies that creation of value through advertising may increase chances of purchasing video games rather than depending on free downloads. Additionally, game publishers and developers are seemingly adamant to pursue legal frameworks to curb piracy. This is in comparison to other media related industries such as recording and movie industries (Holm). This trim down indulgence in legal frameworks may contribute to increased engagement in piracy activities. According to Liang and Phau, moral judgment and self-efficacy have little refer on engagement in piracy activities. Furthermore, Liang and Phau argue that campaigns creating awareness of the implications of piracy may reduce piracy rates (2012). However, it is also important to pay attendance to the set prices for video games to reduce free download preference. According to Cox, this may be done by targeting the purchasing power parity to ensure that the price range is balanced across the globe