Marketing Assignment Example | Topics and Well Written Essays - 500 words - 1

Marketing - Assignment Example This brand is promoted by a concept in marketing called branding. Branding affects the company’s relations with the customers and suppliers because it also deals with the experiences of the customers of the business you engaged into competitors (www.businesslink.gov.uk, Branding: the Basics). THE EVALUATION AND RANKING We have learned in class that it is very important to assess and evaluate the brands to make sure that the company has been effective and successful in promoting their products and services and highlighting the strengths of these products and services. A methodology is used by Interbrand to evaluate brands on the basis of how much they are likely to earn in the future considering the anticipated income. This method uses forecasting of the company’s future in market leadership, stability and the ability of the company and the brand to reach other countries. There are four steps in ranking a brand. The first step is to figure out what percentage of a compan y’s revenues can be acclaimed to brand. The next step is to project a certain number of years of earnings and sales for the brand. The third step is to subtract the expenses or costs such as taxes and cost for operation in the projected earnings to get the net earnings. The last step is to get other earnings to make sure that the earnings credited to the brand will be determined.

Strengths and weaknesses on the research on managerial work Coursework

Strengths and weaknesses on the research on managerial work - Coursework Example Division of work: It helps to determine different works to different employees of the company. With these divisions works are performed effectively and efficiently under supervision of managers. Clear work division helps to make effective strategies for growth of the company. Responsibility division: Managerial work involves in dividing responsibility among its employees analyzing their skills and potentialities. It strengthens different work process of an organization by giving appropriate responsibilities to capable employees. It helps to make good managerial work process (Mintzberg, 1975).   Discipline: Strengths of a company is also dependent on maintaining its discipline. Strong management system helps to make and implement different disciplinary rules within an organization. It influences the work process and function for achieving and fulfilling its goals and objectives. Unity of direction: Managers are responsible for implementing and developing unity in organizational work process. The strength of this managerial work is it shows proper direction to the employees for working together to fulfil same business objectives. It helps to develop sense of unity among the employees.Centralization: Managerial work involves in conducting different functions in making centralization in business process. It helps the organization to implement various plans and policies to develop a smooth work process in its centralized business. Order: Managers gives orders their subordinates for performing different work activities.