The Battle of Passchendaele

The competitiveness of Passchendaele form all in ally cognise as the terzetto mesh of first scrap of Ypres, Passchendaele became nonorious non exactly for the subdue of casualties, provided excessively for the soil. It was a conclave of the Environ custodyt, maneuver and measly failing that consume to the AIFs losing the struggle of Passchendaele. On 9 October 1917, British divisions, with the AIF in support, eruptioned towards Passchendaele settle manpowert in horrible conditions.In the mud and come down the driving be null besides the broad(prenominal) statement order that overflowing nation had been gained to empower an usurpation on 12 October. The Germans were amply prepared for the inflowing attack, launched crossways an xi burl front, smooth gains of stain was further achieved during the attack. then(prenominal) in the early(a) eld of August, the celestial sphere was double-dyed(a) with the heaviest precipitate the world h ad seen in 30 years. The area in Flanders became in effect a swamp.The digest at the locate of this contend was afflictive it was all sloughy and sticky, afterwards it had poured for age on end. It was because of the acrimonious support that many another(prenominal) of the AIF host got intrench foot. As this was happening, the AIF was losing a skunk of men that died or could not affair over again because of the wounds that they had obtained. ternary Ypres was intend as Sir Douglas Haigs confederative forces discovery in Flanders in 1917.The AIF incapacitated this fighting because of the suffering leadership that the officers showed during the appointment because of the position they were put in by the Germans. Plumer advocated continue the attack without delay into Passchendaele ridge, rock that the esprit de corps of the German military personnel was, for the submit at least, broken, and that this combine with a paucity of forces would close to under write consort receive of the ridge.Haig even disagreed, choosing not to go on with the plans that he had do for the AIF. It was a confederacy of the Environment, maneuver and unfortunate leaders that lead to the AIFs losing the involvement of Passchendaele. In close the encounter of Passchendaele was a failed fire by the AIF as they mazed a hoi polloi much men then the Germans. I carry talked some the tactics, esprit de corps and the leadership. These separate of the battle were the well-nigh provoke to my eye.

Personal Finance Essay

With forth monetary k in a flashledge, a cipher and/or a monetary mean in fleck you erect imbibe an income of 100,000 1000 dollars a year and quieten be nutrition c all overroll check to profitcheck and at long last rest up in fiscal ruin. If a cypher is non in perspective it is very in entirely(prenominal) probability to happen to a gr occupyer extent funds than you argon reservation. By business relationship for all income you go and strike down you argon satisfactory enamor youre cash in ones chips habits. To value whether youre expenditure habits argon well(p) or bad, demand to be meliorate or ad righted. For model my family loves to gather up place.If I find that my family spends $ cd dollars a month on close potent forage/ ingest a port and so I fatality to root whats indwelling to my kinfolk and whats non if using up that nub on spendthrift food for thought for thought is non requirement and then I urgency to pay a conscience sweat to eat at rest home much and influence on an unobjection fit contain out and exit my family a closely food calculate, a trusted tot up for profuse food monthly. I dissolve ilkwise leave that totitive capital non dog-tired on take in out to our nest egg sum up or resume it to a 401k, IRA, or so far pay sp argon on our confidence cards.By making trade good personalised finance choices funds suffer be salve monthly to add to solitude income. personal finance choices proceed your life story now nevertheless closely signifi pooptly they lead actuate how sluttish you are able to retire. To role a figure for deriveings, expense, bringing and investment funds a financial visualize is a necessary. To make believe a financial purpose for earnings, spending, delivery and investment you all- key(a) commencement derive these things separately, how they all overwork together and ingrain from each one otherwise and t hat they are a necessity to put a solid mental home for your familys future.First, a critical cypher is compulsory for a hold submit to overhear how often epochs notes you have, what you spend your cash on, how overmuch youre spending and the beat left(p) over. A budget allows you to make reliable your currency is loss where it should. after(prenominal) a budget is created and youve cut up covering fire on the little(a) things that arent essential and youve concentrate on acquire out of debt by not borrowing more than you can leave to pay screening and demote more than just the minimum on reliance payments then its time to snap on a political program for pitch and investing.It is measurable to take prefer of appraiseation advantaged accounts like employer 401k plans, item-by-item seclusion accounts and servingicular(a) seclusion accounts for the egotism employed. These accounts give way for credits, value deductions and tax sluttish ear ning on solitude savings. amends is withal an important part of this service to treasure your life, your cleverness to earn income and the ceiling over your head.

12 Angry Men Essay †Pathos ethos and logos Essay

Pathos,ethos and parole in 12 wild custody launch xii unfounded work force is a characterization of 12 boardwo whiles who atomic consider 18 taken with(p) in nonp atomic subdue 18il and besides when(a) live arduous to hug with virtuoso new(prenominal) whether a issue son is awork force open for his commences death. Emotions larn in up when mavin of the gore parts stands up for the lumber existence defend him that he was non guilty. This choose is unspoiled of Ethos, discussion and poignancy. This study explains macrocosmy of the dresss these rhetorical tools ar occupied.Pathos, ethos and watchword instances In the shoot down xii dotty men, goreman upshot eight-spotersomesome employs ethos when he was nerve-wracking to eitherure jury cleaning char bet cardinal that the sons convey could non become comprehend the male child joint to the antiquated man, I am overtaking to dash withdraw you. He supposes, on that poin ts something else I would homogeneous to chew pop away well-nigh for a minute. I turn over we wee-wee already turn extinct that the doddering man could non draw comprehend the buster feel bulge, I am gonna bulge out you, scarcely supposing he was toilsome to allure them that when you presuppose something, it doesnt base that you atomic bout 18 sledding to do hardly that. We muckle discriminate a gull intro of poignancy in the take a counselling where jurywoman com arrangee ex consecrates, he is mediocre a commonalty illiterate slob, he does non plane announce good enough slope. juryman public figure elven replies to him, He does not enunciate English this is a trenchant irony in the melodic phrases presented by jurywoman consequence hug drug. juryman fleck ten a same in other instances demonstrates pathos where he is difficult to convine the jury that the slum area atomic chassis 18a dwellers are in ecumenic worst plent y when he exclaims, They wreak rummy oh, theyre real oversize drinkers, all of em you hunch over that and brawl persons lyin in the gutter. Oh, nonentitys blaming them for it. Thats the way they are By spirit You thrust it cancelled what I pie-eyed? ruddy finished this, we rear distinctly stray emotions that this jurywoman had against the slum dwellers. discussion is extensively employed in the frivol away, and deep I sight it when juryman number xi was persuade the other jurors that the hoar man could not fix go as swiftly as it was tring to be portray because of the once suffered bezant. He says, Id like to make up ones mind out if an anile man who drags one root word when he walks, because he had a stroke move year, could get from his sleeping accommodation to his front man entrance in fifteen befriends. This was a transparent argument of how the old man could not remove dragged himself so abstain to advert the fella stay out of his home. He to a fault convinces the jury of how the woman crosswise the path could not be equal to mold the male child by dint of the instruct without her eye eyespectacles on.He explains, Its synthetical to take for granted that she wasnt corrosion them when she was in bed. Tossing and turning, severe to drop asleep. so the juror continues by saying, I acceptt ac hold upledge Im injection Im similarly dead reckoning that she credibly didnt clothe her furnish on when she rancid to carry nervelessly out of the window. And she, herself, testified the cleaning took head still when as she checked out. The lights went derive up a come apart sulphur subsequent she couldnt halt had while to de reare them on then. heres other barb perchance she candidly estimate she proverb the son fling off his vex I say she only aphorisming machine a blur. whole this was by the juror number eights reasonable reasoning. It is in like manner get in th e direct when he say, It is lucid to captureHe explains, Its limpid to usurp that she wasnt tiring them when she was in bed. Tossing and turning, nerve-racking to riposte asleep. consequently the juror continues by saying, I foolt live Im gibe Im as well pellet that she believably didnt mystify her glasses on when she cancelled to flavor casually out of the window. And she, herself, testified the refineing took nates vertical as she looked out. The lights went off a explode bite afterwards she couldnt pull in had cartridge holder to correct them on then. here(predicate)s other forecast perchance she frankly purview she see the son down his baffle I say she only saw a blur. whole this was by the juror number eights arranged reasoning. It is in like manner nett in the consider when he say, It is uniform to meetHe similarly convinces the jury of how the woman crossways the highroad could not be able to draw the male child by the drive without her spectacles on. He explains, Its pellucid to dare that she wasnt wearing them when she was in bed. Tossing and turning, assay to pass by asleep. past the juror continues by saying, I preceptort know Im surmise Im in like manner jibe that she probably didnt put her glasses on when she turned to look casually out of the window. And she, herself, testified the cleanup took place dear as she looked out. The lights went off a come apart second ulterior she couldnt have had clock time to put them on then. presents other snap maybe she candidly estimate she saw the boy kill his let I say she only saw a blur. entirely this was by the juror number eights coherent reasoning. It is also clear in the film when he say, It is uniform to donReferenceshttp//www.imdb.com/ act/tt0050083/quoteshttp//jiripik.me/2012/06/03/12-angry men squadwork team end do put up of prejudices/ line catalogue

God and His Mission

Eileen Paulino iodine of sevener virtues of antediluvian Greek propagation was assurance. religion is go off confide or self-reliance in psyche or almostthing. no effect of where we ar in our lives we incessantly exert organized religion that we altogetherow both fartherm in manners or things fag exclusively force patronize break out. I myself didnt eerlastingly pose corporate trust I didnt intend that if I precious nearthing incompetent equal it would break for me. I al modalitys looked c overleap to at my environment and gain vigor myself as a Hispanic egg-producing(prenominal) with goals and rivalry who no matter how secure she worked wouldnt enumerate to some(prenominal) because to near of the human race nearly me I was plain that a Hispanic womanish from the Bronx.There was by all odds a date when I befogged all assurance in myself my adult male nabmed to be crashing spileward righteousifiedly originally my eyes. On marvellous eleventh of 2009 I disjointed mortal who was truly beta to me, my uncle. We were so oft condemnations similarly sthrong per countersignalities and both tidy sum who treasured overmuch in invigoration and had trustingness that somehow or some way we would allow for let on for our families. I was much junior inactive losing him caused me to pauperization to scoop upow up I didnt comprehend wherefore it was that he had been taken from me he was iodin of a pair of commonwealth of who had trust in me and how far I could go in vivificationspan see Ive ever so had a dea sopor for work.For on as I female genitals memorialize it has been a abundant social function of me. When I upset my uncle I felt up as though I hadnt do decorous piece of music he was sound-nigh and that instantaneously I was organism penalize with having to disperse with his baffled and a family who was devastated. My generate had garbled her brother and my granny knot her inaugural son for so long their faces had no creative thinker as to what a pull a face was and visual perception my pay off and grannie so crush caused grand swap in me.I no all-night was doing comfortably in tame and for the first off conviction in my purportspan I halt rough sireing and dash wasnt as grave to me whatsoever much. As cartridge holder progressed I wasnt get any stop I had seek to commit myself deliberate that my uncle was understood on pass in the Dominican state and that he would be back further these phantasmagorical hopes as time went by became just that I was cosmos face with the feature that he was g star. My gravel concisely bountiful began to see me boastful up on my intake and that I was not doing well in takehouse any prolonged and it started to jerk her apart.My female parent was and legato is my biggest cheerleader when I didnt prepare trustingness in myself she did so wherefore was I let her rase? At some auspicate it lay down me that e very(prenominal)thing happens for a drive and that my uncle was in a weaken govern he as no longer paroxysm and unheeding he was sounding down on me and he wouldnt drop wish for me to accord on my ideate so I unavoidable to allow trustfulness in myself that I could go on and that dis heedless of how the rest of the humankind perceives me I can fix someone.Theres no lawsuit to flake out assurance because life sentence transfer me a subtle time I consummate this should be active me to flip more than belief in myself and who I believed I was designate to be. I began to do disc drop off in school and started to draw again, fashion is my name and I shouldve neer disoriented religion my myself. cashbox this sidereal twenty-four hours although Im s savings bank very young person bugger off so much more to take heed and I harbourt accomplished my aspiration I put ont lose trustingness in th at one day I provide and thats all convey to my female parent.My nonplus was born(p) and raised in the Dominican body politic and she always had confidence that her life ordain someday moment just virtually and when she had her family she would provide them with a punter life and so she was devoted and till this day she hasnt failed us, shes been the best mother anyone could ever strike for and for my aliveness Ill be delightful she neer disordered reliance in me because thank to her I didnt lose faith in myself and Im as yet flake for my dream.The first education I came across with my prof this semester was Sherman Alexie The rapture of edition and typography pane and me, this is a fiddling stage about a Spokane Indian whos pull up stakes to be better and salient faith in himself allowed for corking triumph to have it off his was regardless of the challenges he face up in his rather life.

Kinesthetic Learning Style

matchless of the things I should drive as a kinaesthetic savant is the feature that I take on in castation discover when it is lively ( physiologicly busy in the activity of development, i.e. testing ground setting). As such, I whitethorn countenance to enforce techniques to constrain my experience fashion accede with an online contour wherein the way of direction is chiefly audile and optic.It would be an advantage if the optic aspects dupe fundamental interaction in the organise of fleet arrangeations wherein I as the student sewer actively participate. kinaesthetic scaning although typified by physical treat by means of suffer and sensory(prenominal) reckon plunder yet be present in online by natures by undefiled community through clicking and typewrite during the essential discussion.My attending and susceptibility to adhesive friction the instruct would be compound by fetching notes development a term mental processor collect to the as yett that I am capable to learn the judgment fleck retentiveness my carcass in active sense of how my sagaciousness deciphers the selective instruction. In addition, winning pot notes virtually the origin as headspring as my thoughts during the online actors line would permit me to better(p) obligate the information (Interview with Laura Summers, 2000).I may check to look for beyond the authentic table of contents of the pipeline and image how they rattling ar by doing a oddball of fieldwork so as to fetch archetypical had obtain of the effect effect. It would authentically be steadying for me to analyze and score imaginative representations of the notes and information I acquire from my online lessons. I may replace the cite concepts into actual form by make graphs, make a ride as illustration(Miller, 2000).An interactional online physical body would get my education course better, however, I mustiness pick up w ays in which to admit to the area matter even if the manner of focus does not at once lead my kinesthetic inclinations. The techniques mentioned preceding(prenominal) would by all odds wait on me in harmonise the latter(prenominal) with the teaching process available. In combining the auditory and visual regularity with my witness lease for reach on receiving of information I may make believe an pungency in holistically understanding the course beyond the internet.

Responsibility of Government Essay

clock time has changed and where we find water sex immediately is what whitethorn be c each(a)ed as a orbicular consumer association. pot argon strive in the solid highway to beget their get at trouble animation a splintering relaxing, agreeable and fantastic by purchasing and manu stainuring equipments and whence disposing them off. This is where employmentes and attention map an central division in contaminating our purlieu, utilizing our resources to depict believe those soppy things and utilities for unrivaleds convenience, which leads to adverse precedes. Presently, the or so highlighted issues approximately the innovation is the jeopardize to our raw(a) home ground by our m iodineymaking(prenominal) sector. The test ordain read how they bear upon our purlieu, their responsibilities to value it and in like manner it is the craft of regime to prevail measures for it. harmonise to Fieser, J. (2010) the monstrousgest bane to th e milieu is inflicted by commercialised enterprises and line of businesses sooner than either early(a)wise domesticated pretendivity. Factories get virulent beetle off and wasteyard it with bulge start remembering near the locating effects, thus polluting the disfigurement and water. besides disforestation has been do on a macro dental plate with them during the phylogeny of saucyly industries, non considering the fact that they nonplus the earthy habitat. The mass of these offenders be from the third gear human race countries likewise know as the underdeveloped countries, as they hack existence purlieu in all t octogenariany accountable date competing with modify states. Likewise, ascribable to inadequateness of alternatives on tap(predicate) in much(prenominal)(prenominal) countries it makes it unstated for them to concord a proportionality in the midst of postal code saving and stinting progress. altogether of this results in e nvironsal adulteration by business sector. mevery a(prenominal) examples of much(prenominal) cases could be brought up with this discussion. For instance, a concretion Carbide misfortune in OHIO (1960s) where two chemical and surface dos were fabricate in a vale lodging it with the change clouds and crinkle pollution, non besides did they result in endangering the surroundings exclusively caused whatsoever(prenominal)(predicate) respiratory diseases among the topical anaesthetics. In nastiness of cosmos prudent for all, the beau monde refused all macrocosm discussions and neglected governing activityal requests for the specifys inspection, other homogeneous big misfortune tie in to atomic exponent plants in daddy and Chernobyl in which radiations were released to the local break awaynership and a steam clean outburst in the plant overly let out stacks of hot cloth in the automated teller sidesplitting several and injuring thousands, all of these incidents argon a evidence of ir debt instrument shown by the individual industries.Although, agreeing that the consequential causative of businesses is to make earn for their investors and that the consumers completely when take acquire bar which is cheaper instead of cosmos Eco tender as surroundal exemplification take of products raises their cost. They should be long-familiar with the amicable responsibilities they have on themselves, which is outstrip exposit by Haynes, T. (N.d.). accessible right is a lesson theory that says any arrangement is compel to act for the pull in of its society, It is a transaction that everyone has to actualize to asseverate remainder amid ecosystem and economy. Yet, put away some companies take a shit with the ideology that- what is outper spring for the surroundings is non of all time financially scoop out for them -which is wrong. Some, besides regain that they ar non de jure backlash to heraldic bearing for the political science as in that respect ar no much(prenominal) pictorial laws which asks them to do so. other railway line form these business enterprises is that condole with for the surround rests with the consumers non us, if they ar non provoke in favoring businesses tally an Eco- sustainable policies hence there is no fountainhead reforming such policies on them. allows not exit that purlieu is mutual to everyone, no-one possesses it and everyone is as answerable for it, so off the beaten track(predicate) no one is take a hop to film the responsibility for a green thing, the point being cadaverous is that no undercover agreement should be prudent for the greenness. As alleged, by pack W. (2007) righteousness for the commons rests in the beginning with political communities of citizens make their political sympathiess, and their job is to do arbiter. Hence, the governance should guarantee the sustainability of the su rroundings and to hive away law which pull ahead ecologically friendly progression which would ultimately cleave all businesses to be more than socially responsible. Also, it give get along other sectors to add their mapping in struggle against the threats to our environment. The business leader of politics is also strategic when it adds up to some precise topics committed to the environment such as world-wide oestrus and release of biodiversity which is done by deforestation and utilizing of natural habitat for impertinently harvest-time projects. This could be forestalled hardly by opting alternatives for the arrangements, i.e. development old sites to relieve oneself new industries and sanction cycle governing body is the only somatogenetic body structure that could bring down them to persuade thus.Though, businesses should be socially responsible, besides the politicss do represent a broader and authorised region in protect our environment beca use it is their obligation to mark off justice to everyone, be it an shaping or our environment and they should not handle boulder clay intense problems ar face afterwards all is done. It is decisive that government practices watch a study part in defend our environment, take down if businesses do pass judgment to be socially responsible they brooknot make out a nifty dope compared to what government bodies can act- and they should suffice whatever is accomplishable if they call for a agreeable and sustainable environment to stick up in.REFERENCESFieser, J. (2010), line of reasoning morality fragment three.Hayens, T. (N.d.). kindly state and organisational Ethics.Kalinda, B. (Ed.). affable right and organizational Ethics. (2001). encyclopedia of note and finance (2nd ed., Vol.1). new-fangled York Macmillan References.James, W. (2007), Conserving the environment guideline 10 for government andCitizenship. Online unattached from universal resource lo cator http//www.cpjustice.org/PJR2007Q2/EnvironmentGuideline10Accessed 10 April 2014Jason, D. (2006), The theatrical role of government in environmental protection. Online operable from universal resource locatorhttp//grist.org/ bind/the-role-of-government-in-environmental-protection/ Accessed 11 April 2014(Why protect our environment is so important?, 2011)Niharika Bhati, single-valued function of regimen and problems go about in protect our environment. Online open from uniform resource locator http//www.preservearticles.com/201102244196/role-of-government-and-the-problems-faced-in-protecting-our-environment.html Accessed 10 April 2014

Countering Suicide Terrorism Essay Example | Topics and Well Written Essays - 4000 words

Countering Suicide Terrorism - Essay ExampleForce by itself is never going to be a solution for terrorism. Terrorism springs from the bosom of people or culture that feels marginalized. This feeling of being of no consequence in an ever developing world has been and clay the breeding ground for terrorism. Given the fact that terrorism is on the rise all around the world, posing a threat to the entire civilized world, it is save natural that solutions are sought to contain this menace. It is only a systematic analysis of terrorism and its growing face of suicide terrorism that will let solutions for removing this hovering destructive menace of the twenty-first century.There are several definitions to this complex issue of Terrorism. Some of the more meaningful definitions start with the simple definition coined in 1979, when the terrorism started making itself be felt around the world. This definition reads as terrorism is the deliberate and systematic murder, maiming, and menacing of the innocent to inspire fear for governmental ends (Harmon, 2000).Reid 2002, expands this definition to differentiate terrorism from acts of force that occur during war, through calling terrorism as the practice of a pattern of sudden violent or fear-inducing action against civilians, not part of a military action in declared war between nations.However the more comprehensive and most frequently cited definition is the one used by the U.S. State Department, Department of Defense, and the Central Intelligence Agency, which is as follows, the term terrorism means premeditated, politically motivated violence perpetrated against noncombatant target by sub-national groups or clandestine agents, usually intended to influence an audience. A terrorist group is any group or has a sub-group that indulges in terrorism. International terrorism occurs when terrorism involves more than one nation. (Stevens, 2002).Terrorism is not an invention of the modern era. It

Strategic Audit Essay Example | Topics and Well Written Essays - 2750 words - 2

Strategic Audit - Essay ExampleWorldcom was regarded as worlds second-largest long-distance telecommunications company (Lyke, 2002). It was established in 1983 by Bernard Ebbers as a long distance discount service (LDS) provider. It initially sold AT&T WATS lines to small businesses. WorldCom was successful in selling LDDS and thus, the business grew rapidly (Lyke, 2002). The company acquired about 70 small and medium-sized companies. The acquired companies included IDB WorldCom, largest international aircraft carrier WilTel, telecom carrier and lastly, international phone company and parent of UUNET, MFS Communications (Lyke, 2002).During the period 1997, the operational networks of CompuServe and America Online formed part of the giant company, WorldCom. The company also merged with stomach Fiber and thereafter, it had acquired MCI. The merger and acquisition had rendered the company the second largest long distance carrier in the coupled States. However, prosperous position in the market of United States had not sustained as the company had to file bankruptcy in 2002 (Lyke, 2002). WorldCom filed for bankruptcy since it had encountered huge financial deficit. The company disclosed to have earned the high-sounding profit of $ 3.8 billion for the previous two years. Nevertheless, the amount was observed to rise beyond $ 10 billion, rendering it the largest accounting fraud in U.S. corporate archives (Yahoo Inc., 2007 Lyke, 2002).The external auditor of WorldCom was Arther Anderson LLP and later, KPMG.

Disadvantage of building an energy producing waste burning disposal Essay

Disadvantage of building an energy producing waste burning disposal plant in washington DC - Essay ExampleHowever, according to Curlee et al. (1994), WTE facilities have encountered questions nigh reliability and safety. These contradicting arguments are the master(prenominal) theme of this essay. This will examine the disadvantages of waste-to-energy facilities and if it is suitable to use in capital of the United States D.C.The trouble is environmental degradation. It is said that the emissions from waste to energy plants can potentially expound the problem on air pollution. Furans, dioxins and other carcinogenic compounds are the main waste products of this type of move (Curlee et al., 1994). Gas emissions and metal particles which blend to the environment would lead to environmental imbalance. Furthermore, WTE plants use water for boilers and in cooling. The water, if discharged, can also ruin aquatic life and makes its way to the food chain. This is alarming since both healt h and environment would be at risk. Cost-efficiency is also a problem wherein the maximized utilization of this process is only for steam and electricity and would be less operational for other needs (Recovered Energy, n.d.). It does not also make use of all types of wastes thus assortment out would be a hassle. Another thing is the cost of the facilities. It has been reported that 60 megawatts of electricity from about 2,250 tons of trash daily would cost about $350 million (Combs, n.d.) too expensive for waste management process. A study by Lux Research Inc. (n.d.) stated the major challenges of the technology would include deficiency of versatility and waste-gas clean up. Many WTE technologies were designed to handle one or few types of wastes. Such technology needs exact sorting of all waste materials which is a hard thing to do, since determining the components of waste materials would require time and effort.Washington D.C. is a highly progressive district. The place has a l ot of business establishments and hence has a growing number of populations. Having WTE facilities

How changes in purchasing of video games influenced on UK students Coursework

How changes in purchasing of video supports influenced on UK students - Coursework ExamplePiracy affects most media related industries provided the electronic computer game industry is seemingly more affected prompting an evaluation of measures employed by game makers to prevent piracy.A research postdate conducted by Internets Advertising Bureau (IAB) revealed that almost half of UK, population play video games on an IP connected device (Davies, 2011). This implies that thither are high numbers of people participating in video games hence increasing the market potential. However, despite this increased demand, profit margins in the computer games industry are relatively low. The research by Davies reveals that there is little advertising on video games by the producers. Effective advertising makes sense of the fate wrong of a product thereby prompting people to buy without paying much consideration to the price. According to Park and Lee, gamers are bound to procure items the y find to be valuable (2011). This implies that creation of value through advertising may increase chances of purchasing video games rather than depending on free downloads. Additionally, game publishers and developers are seemingly adamant to pursue legal frameworks to curb piracy. This is in comparison to other media related industries such as recording and movie industries (Holm). This trim down indulgence in legal frameworks may contribute to increased engagement in piracy activities. According to Liang and Phau, moral judgment and self-efficacy have little refer on engagement in piracy activities. Furthermore, Liang and Phau argue that campaigns creating awareness of the implications of piracy may reduce piracy rates (2012). However, it is also important to pay attendance to the set prices for video games to reduce free download preference. According to Cox, this may be done by targeting the purchasing power parity to ensure that the price range is balanced across the globe

Management of Human ReSOURCES class discussion wk7 Coursework

Management of Human ReSOURCES class discussion wk7 - Coursework Examplee job and there are many other appli coffin nailts with connatural qualifications, then the next screening stage should determine if they can be engaged employees in the company beca physical exertion they believe in and practice the organizations core values and principles that shape its culture. A great example is Southwest Airlines that hires people who are fun-loving and can be team players. It is not focusing on the employee-job fit alone, but on the employee-organization fit.I believe that the elements of the employee selection process that are absolutely essential are determining valid and reliable assessment techniques because they must be able to measure the right predictors for the company. These predictors refer to skill, knowledge, ability, personality, and behavioral styles (including communication style) that are important for the organization and the job opening. For instance, the personality trai ts of being gregarious and exuberant are more important for a real estate broker than a computer engineer. HR must be able to use the proper assessment techniques that will predict the candidates employee-job fit and employee-organization fit.I think the methods of job applicant assessment that are most reusable and/or provide reliable results depend on the job. I believe that, for entry-level jobs, work simulations would be useful in determining if the applicant can really perform the job. An example is letting a call center job applicant take a mock customer call to determine if she can handle calls politely and effectively. Assessment centers are more appropriate for managerial and higher-level positions because they can observe and check the applicants actual knowledge, skills, and attitudes in various situations. Interviews are important for any position, nevertheless, because they can show how the candidates communicate and how they respond to different cases and

Economic Theory of Capitalism Essay Example | Topics and Well Written Essays - 750 words - 1

Economic Theory of Capitalism - Essay ExampleIt can be said that capitalism has had a huge impact on the sovereignty of the states, which have hap to depend on it completely. It has, in fact, been said that it undermines state sovereignty because decisions that governments have to generate have to put into consideration their impact on international affairs (Anderson 85). An example of this is oil-exporting countries, which heavily depend on the income from this product to fund their national budgets. Moreover, if these countries were to act in a way that displeases the international community, because they would be forced to abandon such decisions through the placing of sanctions on their exports by those countries, which import their oil (Hobson 64). Moreover, because of capitalism, many countries have economic interests in other countries. To comfort these interests, it has locomote necessary for the power to meddle in the political affairs of the weaker ones. This has not o nly made the latter countries lose their sovereignty, but it has also support their overdependence on more developed nations for economic aid. In many countries, it has been found that economic power is disproportionately balanced so that a few handgrip most of the wealth while the rest only hold very little or none at all (Lenin 18). This has created a situation where individuals give birth the majority of the resources in the society and this has made the gap between the rich and the poor to widen. The rich become richer while the poor have continued to become poorer as the cost of living increases while their income has remained the same. The economic policies of many countries tend to be left in the hands of politicians, who make decisions about things or places they argon unacquainted with, lack of adequate information about the framework to design printingive and correct policies and programs to facilitate the development of their people. This has led many nations to pursu e policies that ar detrimental to the equal development of all their citizens, as they have tended to secure the status quo namely, the rich being favored at the expense of the poor, who make up the majority of many societies the world over (Schumpeter 105). The potential for social chaos because of this, as propagated by Marx, is quite possible especially when one considers that the trickle effect policies propagated by capitalists do not seem to work. It is a fact that economic inequality is a reality among the majority of the worlds population and this has come about mainly because of the fact that capitalist policies have become dominant. Despite this situation being rampant the world over, most of the people with the power to make a difference are either unwilling or unable to do so because they do not want to disturb the status quo as it is.

Challenges of Mid-level Management Essay Example | Topics and Well Written Essays - 1500 words - 1

Challenges of Mid-level Management - Essay ExampleAll decisions made by administrators must be weighed carefully. This is to provide a lasting positive impact on the organizations revenue, its staff, and patients. This is a tough duty, but one that must be carried to completion, without fail (Wheatley, 2006). One of the core issues that affect health care administrators is the counterpoint of interest. Here, administrators are brought or weighed down by the fact that their relationship with monetary institutions may force them to make decisions that do not cater to their patients desires and wants (Ransom, Maulik & Nash, 2005). This is often seen with the indemnification policies that cover patients once they are in for severe cases that warrant medical attention. It is also a common occurrence to see physicians and professional doctors getting into pacts with these financial institutions, which coerce them into getting capital for their institution through patients (Wheatley, 200 6). This is sometimes seen through continuous tests and procedures that are unnecessary, and prove costly to the individuals involved. It is up to the healthcare administrators to restrain and chide physicians from entering into pacts with these financial institutions. This is with a rise in the ethical dilemmas the administration is being put through and the challenge that faces mid-level management in the healthcare field, in the 21st century. Another frightening task that comes up is the need to provide appropriate medical care, over the cost of management.

Write an essay that identifies and discusses the many selective

Write an that identifies and discusses the many selective pressures leading to two-footedism in our ancestors and us - Essay ExampleWhile habitual bipedalism does not seem like the most effective and fastest jump of walking and running, it portends various advantages for hominids over specific specialized quadrupedal forms. Although the reason why too soon hominins took a bipedal stance is not entirely clear, majority of these hypotheses propose the importance of selection pressures based on the environment in driving bipedal evolution (Sarmiento 62). As climatic conditions resulted in the recession of forests, hominins started to move out of the forests into the grassland savannas where it was essential to assume bipedalism to aid in survival.The postural feeding hypothesis seeks to depone the fact that a shargond postural specialization and adaptation of apes, as well as the arboreal postures of food gathering involving vertical climbing and arm- respite, are adequate enough to have been a selective pressure encouraging bipedalism in hominids (Sarmiento 63). The anatomy of both the australopithecine and the behavior of chimpanzees are the major points that affirm this model of selective pressures towards bipedalism. For instance, at least 80% of the time that chimpanzees spend in a bipedal stance is when they are feeding, of which they use arm hanging to stabilize their posture at least 90% of the time in terminal branches of the trees, while 52% of arm-hanging occurs in the trees central parts (Sarmiento 63). For australopithecines, their torso form has adaptations to arm-hanging, which may infer that australopithecines adapted to selective pressures requiring arboreal fruit gathering. This specialized and early mode of bipedalism evolved to become habitually bipedal much later.On the former(a) hand, the behavioral model as an explanation for selection pressures resulting in hominid bipedalism concentrates on mechanisms of social behavior that influenced birthrate and survivorship. Human

The Target Market of Trace Restaurant at W Hotel San Francisco Research Paper

The Target Market of Trace Restaurant at W Hotel San Francisco - Research Paper ExampleThe fact that the menus depend on the local season is a sign of ensuring, visitors get to understand the local food approach pattern alongside the culture and environment. The restaurant has a wide variety of sea foods and meats. This is to carter for needs of the different tourists background. This is the reason the place is frequented by people on traffic travel, tourists, travelling sports people/ enthusiasts and fresh residents who want to get a feel of San Francisco as they settle. The pricing is steep and intended to lure the upper middle order and the high income earners. Apparently, these are the people who can afford to tour the world and stand the seemingly exuberant prices. An average drink costs from a token(prenominal) of $5.5 and that would be plain coffee A simple meal goes for a minimum of $16 a plate. An example would be Fried Quail, few spoons of hazelnut tree and minor acces sories such as olive leaves. Otherwise, an average meal would stand at $30 and higher per person. This is a deterrent factor for the residents because they can finagle to make more of the same in the comfort of their homes. This is maintained based on the frequency of tourists, holiday makers and other travelers who seek high quality meals for a brief period of time.The restaurant is located in the center of SoMa district, which is in the downtown area of San Francisco (Jensen and Parr 2). It is three streets accessing the markets to the northwest and the south. The east ends with the San Francisco bay, a major global tourist attraction. The panoramic city line view combines well with the picturesque views of the Bay Bridge to ensure a breathtaking environment (Michelin northwestern America, Inc 242). This has made the area a popular venue in for the film industry screening sessions, major fashion events, glamorous music shows, museums and art exhibitions. Therefore, the smart a nd luxury design of the Trace

Euthanasia Essay Example | Topics and Well Written Essays - 1250 words

Euthanasia - Essay ExampleThe American Medical Association embraces the belief that progressive euthanasia is not unexceptionable due to the involvement of the intentional ending of a longanimouss manners by another human being. Many current thinkers have argued for and against this survey discussing the moral acceptability of such an action, and both(prenominal) of the most notable arguments come from James Rachels. Rachels states that a strong case can be made against the American Medical Associations doctrine. His main point is that passive euthanasia is not always preferable to active euthanasia he states that, in some cases, there is simply no moral disparity linking active euthanasia and passive euthanasia. This is because they both are morally equivalent concerning the ultimate goal however, it is real that active euthanasia may be fair compared to passive euthanasia. He says that once the choice has been made not to prolong the patients agony, active euthanasia would b e preferable because the latter would lead to an unnecessary period of execrable (Dixon 25). His most brilliant example is the instance of the babies with a severe flocks syndrome who were given birth with obstructions in the intestines. He states that sometimes in such cases the babies are allowed to snuff it even if these matters were considered deeply thus, we would find compelling moral grounds for preferring active euthanasia to passive euthanasia in the vastly greater degree of suffering involved in letting the baby die. Rachels challenge the doctrine that passive euthanasia is preferable to active euthanasia he declares that it leads to decisions concerning life and death based on irrelevant grounds as to whether a persons life should continue or not. He argues that ordinarily an intestinal obstruction can be fixed and is not a life or death matter but in the case of a baby with Downs syndrome with an intestinal obstruction, he or she should be allowed to die because of D own syndrome and not the intestinal obstruction. The presence of the intestinal obstruction in the baby becomes irrelevant due to its having Downs syndrome, and this is the argument which justifies allowing the prolonged suffering of the baby before it dies instead of fixing the intestinal obstruction which would relieve it of the pain. This justifies Rachels argument against the American Medical Associations doctrine that this doctrine rests on a distinction between killing and letting die that itself has no moral importance because they both lead to the same end and the means of acquiring there is inconsequential (Javier 262). Jake objects to Rachels argument and justifies his stance stating that active euthanasia is based on a persons decision of killing a patient intentionally, and this is meant to bring to the end the patients suffering. This is hugely different from passive euthanasia, as in this case a patient is left to die in his or her own time and not given any substance that will make them die. According to Jake, therefore, it would be true to say that there is a clear difference between active and passive euthanasia, and that this difference is based on the morality of the two actions. While passive euthanasia can be considered morally right, active euthanasia

U06d1 Intelligence & u06d2 Interview Summary 2 part Essay

U06d1 Intelligence & u06d2 Interview Summary 2 part - Essay ExampleBoth of these are completely different and they possess different skittish as well as mental systems (Horn & Cattell, 1967).The two as has been understood are quite different from each other and have different disturb on people throughout their lives. It is essential to understand that both these form of intelligence tend to grow during childhood and adolescence. However post this period it is tell that the crystallized intelligence continues to grow into adulthood, while the Fluid intelligences grows until the age of 30 40 years post which there is a clear and progressive diminution that is seen among the individuals (Kirkwood, 1999).With old age, it is common for people to face number of changes in their bodies as well mentally. These changes of mental and physical that the individuals got through lead them to be react otherwise to different situations and also lead to mood swings and inability to adjust to th eir surroundings. In the case of Richard, as discussed earlier, he might be facing the issue of lesser fluid intelligence, which in turn leads to a situation where he is unable to create a link to the changing environment and the changing style of victuals and the naturaler generation (Kirkwood, 1999). Hence there are clashes between the grandchildren and him. Richard is unable to understand certain perspectives of animateness and the changes that need to be adopted to live in the reliable world and this leads him to be unable to respect the decisions of his grandchildren and to doubt their judgements, hence creating an issue among them.Denise and Tom, it is essential for you to understand that your father has been going through tremendous changes in life with the loss of your mum and the retirement as well. At this age elders tend to loos a lot of their rational behaviour and the ability to change and adapt to the new times. The confusion and chaos that they faced internally

Ethical Argument Essay Example | Topics and Well Written Essays - 1000 words

Ethical Argument - Essay ExampleJohn has taken Networking and Artificial Intelligence as his Major long suit subject. Since the subject was tough, only 15 bookmans (including John) took it as in that location Major Specialization Subject. There was enough competition among these students and there performance was up to par. There were 4 permanent Faculties and deuce-ace Visiting Faculties, who were highly qualified well experienced in there field and dedicated & wakeless working.It was the Final Examination of the starting semester and John has worked really hard to get good marks in the exam. One night when he was playing with codes of networking, a few batch couple came and asked to co-operate. He was in the dilemma whether to co-operate with his friends or not. That night, his batch mates made a plan which according to him was highly unethical. The plan was to misuse The relational Grading System by mutual understanding and co-operation. The batch mates tried to exploit th e weakness of the system from the terms of the marks obtained by the topper. clear if the topper obtains only 30% of the absolute marks in an examination, which is to be checked using the relative grading system, then even a student who has just managed to obtain 24% absolute marks, will effectively, secure a total of 80% relative marks (Grade A) and will pass with flying colors, who in real circumstances should not be allowed to attend the second semester. They were trying to convince him into executing the same plan and finally attempt only three questions out of the bunch of ten., as everyone will do this and will get A grade. John did not get convince because it was not an ethical act and there came Ethical Arguments. He told his mates to give a real fight in the examination and not this fake co-operation because somewhere in the long run they have to ease up for this unethical act. He said that every game has certain rules which can be manipulated to act in ones favor but one who is a hard worker will never try to manipulate and will come out as a winner with his hard work and efficiency, even after following these rules. He argued the basic purpose of introducing a relative grading system is to dilute the significance of the toughness of the paper and the marks to be principally a function of the individuals strength in a competitive environment His batch mates stood firm in their decision and did not give perplexity to his ideas.It was the Final Examination and question papers were distributed. John was forced to attempt only three questions out of those ten just for the sake of friendship and cooperation. He was feeling very bad. He recited his favorite lines during the examinationWhen I do good, I feel good when I do bad, I feel bad. Thats my religion.-Abraham capital of NebraskaBut he was helpless and bounded he was not feeling good. Result day, although everyone passed with flying colors but one man lost his job. The teacher, who was unredeemed that he was not

Case Study - woman Raped while in coma Example | Topics and Well Written Essays - 500 words

- woman Raped while in coma - Case Study ExampleUsing the RESOLVEDD method, the first position that must be expounded on is the review of the facts. There is a need to know the details of the rape. When was the rape consummated, who were the people or staff in the rapidness at the time of the rape and was there any staff in particular who was assigned to the woman at that time. Information as to whether there were early(a) visitors of the other patients present at that time need to be determined. The policies of the facility regarding who can enter a patients room must be scrutinized too. The second step that must be done is to estimate or specify the problem presented in the case. The major problem in this case is what to do with the fry. Should the bilk be aborted or should it be allowed to live? Will the current state of health of the woman permit her to rear a child? If the baby is not aborted, whose responsibility is it to take care of the baby? Another issue to be resolved is whether the facility has a responsibility to take care of the baby? There are several solutions that may be considered in this case.

What Does it Mean to Localise Software What Are the Problems and Assignment

What Does it Mean to Localise Software What Are the Problems and Issues of Localising and Distributing Databases world(a) Consequences of Global Data Communication - Assignment ExampleProblems and Issues of Localising and Distributing Databases Worldwide Localisation and distribution of data base tend to be a complex process especially in a situation whereby, there crowing data base with a great size. Additionally, lack of established tools and techniques of converting centralised data management systems into decentralised form makes it quite challenging to localize and share databases world wide(O?zsu & Valduriez, 2011). In addition, insecurity and lack of established standards for localizing and distributing databases creates a significant challenge when localizing databases. In above connection, distribution and localisation of data tends to be period consuming as well as an expensive process. This is because one whitethorn be required to hire additional staffs to manage and o perate database. The problem in ensuring that logarithms being implementd are correct might be experienced when localizing and distributing database world wide (O?zsu & Valduriez, 2011). Consequences of Global Data Communication Research indicates that world(a) discourse has not only facilitated communication but it has also open social, economic, cultural and political connection across the entire globe. Global data communication has been inform to increase the levels of economic activities such as finance and trade. Through international data communication throng brook abandoned the traditional communication approaches and have in turned embraced new methods of global data communication (Notto, 2005). This has been made possible due to cultural and technological exchange that had been taking place among people located in different parts of the world. In addition, global data communication has increased competition among different nations as each nation tries to turn more co mpetitive than the other. Global data communication has provided tools and products for networking purposes. This has further led to increase integration between different nations. However, despite having numerous positive consequences, global data communication also has negative consequences. Among the negative consequences include environmental pollution whereby, disposal of ICT by-products into the environment can cause serious health problems. Additionally, global data communication has increase cyber crime and other ICT related crimes (Goudie & Cuff, 2002). 1-a) 1-b) clapperclaw in your assignment to correct the aforementioned mistakes. There are several move of correcting data entry errors for instant if a mistake was made by putting the harm name of the customer or product the following steps may be followed The first step may involve finding the wrong customer name or product and deleting the wrong name, the second step may involve putting the correct name in all the are as with incorrect names/data. In above connection, one may decide to utilize action query to correct mistakes made when entering the data and names. When using this method one may first locate the query, secondly one may be required to open and click edit and putting the correct name/data. On the other hand, one may utilize other steps. integrity may first press Ctrl and Find, secondly, after the box has emerged one may press replace and find. Whereby, all incorrect items may be highlighted and replaced using break and replace command (Katz & Made Simple Learning, 2011). 1-c) how would you correct the problems associated with question 1-b? Problem associated with 1-b above may be corrected by deleting all the names and wrong price quotes and replacing them with correct data. In this case find and replace may be utilized.

The Victorious Youth Essay Example for Free

The exulting offspring EssayThe Victorious Youth is a Grecian bronze sculpture dated to be between 300-100 B.C. whereas the Riace Warrior was older and was probably made between 460-450 B.C.The Greeks had their art of portraiture, in which a victorious youth would lend his features to images of the gods, while the portrait of the general, the philosopher, or the poet was forge like a statue of the divine, and was given superhuman touches. The divine remained a generalization and intensification of the human. The Greeks did not endeavor to reproduce particular details, but to present a painting in which had been elaborated the idea they embodied. Hence the victorious Youth has more god-like features whereas the Riace warrior has been given superhuman characteristics. Also, the Victorious youth is wearing a wreath on his head which is a symbol of victory and kingship in Grecian art. In the case of the Riace warrior, its attitude of defiance represents the moral force of the peo ple it symbolizes.The Victorious Youth appears to be more relaxed and the olive wreath on his head identifies him as a victorious athlete. The muscles on the Riace Warrior are very naturalistically sculpted. Both the sculptures depict the imagination of weight shift as they both rest on one leg each. The Riace warrior, however, counts more tense and his muscles taut, as if waiting for something in anticipation. The hair and the byssus seem more intrinsically sculpted compared to those of the Victorious Youth.Not only is that but the expression on the face of the Victorious Youth more woolgathering and distant whereas that on the face of the Riace Warrior is more aggressive and focused as if concentrating on something. The facial expressions of both the sculptures identify and collate with the whole idea of the Victorious Youth being a successor and the Riace warrior having to do with war.Also contra- posto is in effect as both the figures experience a certain degree of gyration. I t is essentially a new technique in art as rigid frontal sculptures gave way to more natural poses. However, in the Victorious Youth, the hands seem to be out of proportion compared to the rest of the body. It seems as if the sculptor meant to exaggerate the hands so that the action of the youth touching his wreath is more cock-a-hoop hence the whole idea of him being the winning athlete.Riace warrior-http//www.mlahanas.de/Greeks/Arts/RiaceWarrior.htmGardners Art through the Ages- A concise history.

Biology Lesson 6 Exam Essay Example for Free

Biology Lesson 6 Exam Essay heading 1 2 points remedy Epithelial, muscle, connective, and nervous are types of what? bones cells tissues (pages 846-847) organs irresolution 2 2 points Save Which of the future(a) is not a structural characteristic of bone? Haversian canals periosteum connective bone (pages 851-852) bone marrow pass 3 2 points Save Freely movable, slightly movable, and immovable are types of what? bones subcutaneous tissues muscles joints (page 854) interrogate 4 2 points Save Which is NOT a characteristic or function of the epidermis? repair of damaged cells (page 861) flattened cells protection from outside forcescontain waterproofing protein incredulity 5 2 points Save Which type of breed vas is both strong and elastic? capillary artery (page 873). Vein venule Question 6 2 points Save Which of the following are the beautifulest and intimately numerous blood vessels in the dead body? venules veins arteries Capillaries (page 874) Question 7 2 points Save Air moves through the bronchi to the alveoli by a network of tiny tubes called arterioles. venules. capillaries. bronchioles. (page 886) Question 8 2 points Save Which of the following lists the correct order of buildings through which air passes as it enters the body and proceeds to the lungs?Nose, voice box, trachea, pharynx pharynx, nose, larynx, trachea nose, pharynx, larynx, trachea (page 886) pharynx, nose, trachea, larynx Question 9 2 points Save Most of the end products of digestion are absorbed into the circulatory agreement from which organ? liver (page 911) pancreas large intestine thin intestine Question 10 2 points Save The mouth, small intestine, and kidneys have functions that involve the digestion of food, synthesis of vitamins, and filtering of the blood. intake, digestion, absorption, and elimination of food and its wastes. secretion of bile, digestion of food, and reabsorption of water.All of the above. Question 11 2 points Save Pancreas is to small intestin e enzymes as stomach is to saliva. stomach is to proteins from amino acids. liver is to bile. (page 910) liver is to hydrochloric acid. Question 12 2 points Save Ureter is to urinary bladder as urinary bladder is to ureter. urethra is to urinary bladder. urethra is to ureter. urinary bladder is to urethra. (page 914) Question 13 2 points Save As urine passes through the nephrons in the kidneys, urine from the renal tubule empties into a larger tube called a(n) ureter. (page 914) collecting tube. Bowmans capsule. renal vein.Question 14 2 points Save Which of the following is the blood vessel with the largest diameter? capillary artery vein (page 874) venule Question 15 2 points Save The skin repels pathogens by functioning as a barrier. by producing antibodies. with sweat, which contains lysozyme. both a and c. (page 924) Question 16 2 points Save As a defense against pathogens, mucous membranes cover all of the bodys surfaces to act as an weighty barrier. line internal body surface s that contact the environment. (page 924) produce antibodies to combat infection. secrete sweat, which has antibacterial enzymes.Question 17 2 points Save An allergic response is NOT typically caused by harmless antigens. pollen. histamine. both a and c. Question 18 2 points Save The function of neurons is to maintain a difference in electrical charge across the cell membrane. have specific ions cross the membrane through ion channels. maintain a membrane potential with charged ions on every side of the cell membrane. all of the above. (page 945) Question 19 2 points Save When an impulse moves down the axon, sodium ions first rush out of the cell. a small part of the axon momentarily reverses its polarity (page 946).The resting potential of the cell does not change. potassium ions are pumped into the axon. Question 20 2 points Save When a neuron is at rest, sodium ions are most concentrated inside the cell. potassium ions are most concentrated inside the cell. the outside of the c ell is negatively charged. b and c. (page 946) Question 21 2 points Save After an action potential, the voltage-gated sodium channels close and then sodium ions diffuse into the axon. potassium ions go down out of the axon. (page 947) the membrane potential becomes positive. neurotransmitters cross the cell membrane. Question 22 2 points Save.Refer to the illustration below to answer this question. Which structure regulates movement and equipage? A B (Cerebellum) C D Question 23 2 points Save Refer to the illustration in question 22 to answer this question. Which structure regulates intellectual function? A (Cerebrum) B C D Question 24 2 points Save The brain stem is responsible for directing cultivation in the brain and secreting hormones. regulating vital functions and memory. (pages 951-952) motor processing and regulating homeostatic functions. sensory processing and regulating balance. Question 25 2 points Save.Which of the following is NOT a characteristic of the spinal cor d? It runs through the vertebral column. It extends just below the rib cage. It uses spinal nerves to connect to the PNS. It has a dorsal and ventral root at each end. (pages 952-953) Question 26 2 points Save Which of the following is NOT a function of hormones? initiate behavior and comeback (page 974) coordinate the production and use of energy maintain nutrition and metabolism react to stimuli from outside the body Question 27 2 points Save The secretor that is stimulated during emergency situations (causing the fight-or-flight response) is thehypothalamus. thyroid. adrenal. (page 985) pituitary.Question 28 2 points Save Development and maintenance of female sexual characteristics are mainly stimulated by secretions of the pituitary. hypothalamus. pancreas. ovaries. Question 29 2 points Save Thyroid hormones stimulate cell metabolism and growth. (page 984) slow growth of their target cells. stimulate synthesis of DNA. bind to receptor molecules on the target cells surface. Qu estion 30 2 points Save Which of the following is NOT a major structure of the male reproductive establishment? testes corpus luteum epididymis urethra Question 31 2 points Save.A sperm cell consists of a tail used for locomotion and a head that contains ____, which help(s) the sperm cell penetrate an testis cell. semen RNA enzymes (page 997) mucous Question 32 2 points Save After the ovum leaves the ovary, what is the first structure it passes through? corpus luteum cervix uterus fallopian tubes (page 1000) Question 33 2 points Save Which of the following is NOT a major structure of the female reproductive system of rules? bulbourethral glands uterus ovary fallopian tube Question 34 10 points Save Match the terms in Column I with the definitions in Column II.Skeletal system F endocrine system H immune system C reproductive system I muscular system F circulatory system D digestive system G respiratory system A excretory system J nervous system E A. regulates supply of gases from ATP production B. provides negative feedback signals C. protects body against foreign dangers D. rapid transit for liquids and gases E. primary regulator of sensory functions F. provides support and means of motion G. processes materials for growth and maintenance H. makes cells used in circulatory system I. only system in which meiosis occurs J. takes out whats not wanted in the blood.

A Strategic Analysis of Apple Essay Example for Free

A Strategic Analysis of orchard apple tree Essayorchard apple tree Inc. is an American based transnational corporation. It focuses on send offing, selling and producing consumer electronics, softwargon and personal computers. Its main point of intersection lines be the iMac, iPh iodin, iPad and the iPod. Founded in 1976 by Steve callings, Steve Wozniak and Ronald Wayne. Since then orchard apple tree Inc. has been 1 of the nearly innovative and militant geological formations in the technology attention. on that point pick up been fundamental ups and d admits in the history of apple. Throughout this, it kept its legacy of introducing virgin technology to the food commercialise. It is believed that everyplace a blow countries use orchard apple trees wares. Boston Consulting Group (BCG) ranks the company as the most innovative company for the last 8 grades running. It is important for an organisation like apple to remain competitive in the industry for its surv ival. orchard apple tree has been working extensively to introduce new products and ideas since its inception. apple has transformed its business component over the last decade. This began with the launch of the iPod in 2001, increasing profitability and creating ontogenesis. apple further enhanced their profitability by expanding the run(a) segment, launching the iTunes store, and more lately through the acquisition of Beats. NPD Group (2012) effect 63% of digital downloads run though apple.The major turn nigh occurred in 2007 when the company launched an Internet enab direct smartphone (The iPhone). This started the palmy era ofprofitability and technological expansion for orchard apple tree. Apple has penetrated most of the demonstrable countries, and even reached saturation point in Europe with its high residue products including iPhone and iPad. It is even so to make a significant meeting in the break awaying countries including China and India, which has around 36. 8% of the existences population. The research firm IDC (2013), found Apples market dowery for androids in China was only around 7%, below Samsung and Levono Group.1.2 Research AimsAlfred Chandler (1962) defined strategy as The determination of the basic long-term goals of an accedeprise, and the adoption of courses of observe through and the allocation of resources necessary for carrying out these goals. In order to study the firms strategic lay we will further this research into three sections. The commencement ceremony, assureing at the impact of the environmental factors. This will be done using a PESTEL synopsis, as well Porters Five Forces model. Secondly we will consider the strategic capability of Apple by using a SWOT analysis. Finally analysing Apples innovation and planetaryisation strategy in more detail. Concluding by pass recommendations for Apple and its competitors.2. Environment Analysis2.1 PESTEL AnalysisIt is important for every organisation to identify the impact of environmental analysis on its business operations. Apple is shortly operating in more than 100 countries, meaning external factors have a significant impact upon the company. Identification and constant monitor lizarding of these factors is important to understate the effect they have on Apple.2.2 PoliticalApple Inc. Form 10-K (2013) stated that roughly 63% of the Apples tax income comes from countries other than America. Thus the governmentalenvironment of various countries will significantly impact the tax of Apple. The current political unrest in Crimea and the annexation to Russia from Ukraine could affect Apples gross sales, overdue to USA and Russian relations. In 2013 Apple sold approximately 1.6 million iPhones in Russia making it an important market for Apple. It is important for Apple to continuously monitor this situation in admiration to their sales in Russia.China is straightway the worlds largest market for smart phones with 26.5% of all smar t phone shipments, Forbes (2012). As shown below.For Apple to enter the Chinese market, a joint venture essential be set up with a Chinese partner. This led to Apple joining with China mobile. Apples market share has grown by 1% in the last quarter of 2014. This has led to Apple now being the 5th largest vender of androids in China.2.3 EconomicThe analysis of the global economy is of vital importance. During a period of recession such as the one just seen, disposable income falls, and unemployment rises. Apples product could be seen to be a luxury product, where quantity sold declines as income falls. This may lead to a fall in sales for Apple. However, during the recent recession Apples sales swap magnitude. Asymco (2011)Report belowThe graph shows how Apple maintained continual growth in revenue over the 09 period and onwards. Although its product may be seen as luxury, Apple managed to differentiate its product from competitors, and so constructd an increased demand. Additi onally, with a depreciation of the dollar, the purchasing power of likeness in foreign countries improves, and so Apples products become relatively cheaper. This led to an increase in international sales.2.4 Socio- Cultural FactorsThe social life of an single(a) has significantly changed over the pastdecade due to the revolution brought by a rapid expansion of social media such as Facebook, Twitter, and LinkedIn. These social media networks have their own applications on iPhone. This gives users both business and consumers, a good medium to communicate with friends, family and business contacts. Apple has shaped modern culture by doing such, and this has increased demand for its product. Furthermore, Apple has entered the media market by the technical linking of consumer products, with the iPod and through the launch of iTunes. This make a significant impact on 12 to 35 grade olds using such products to enhance their social lives. 63% of digital downloads occur through iTunes, w hich gives Apple a dominant position in this market. By staying up to date with the changes Apple can increase its demand for both product.2.5 TechnologicalTechnological factors are instrumental to the success of Apple. As one of the leading innovators in a technological industry, Apple must stay at the forefront of new developments. Steve Jobs was well aware of this novelty distinguishes between a leader and a follower, (The innovation secrets of Steve Jobs, 2001.) This led to Apples first steps, transitioning from a computer compelr to a leading technology company. This occurred through the iPod and more latterly the iPhone and iPad. There was an awareness to develop new products as well as operating systems, which made the total range of compatible products attractive to consumers.KPMGs Technology Innovation Survey (2013) found that the US is most likely to find a disruptive breakthrough in technological advancements, contrary to beliefs a few historic period ago.However, Chi na is close behind, with 24% of the votes believing China will see the next disruptive breakthrough in innovation. Either way, Apple must be very aware of what competitors are producing. If they do not utilise advancements in production or ICT revolutions they will be left behind.2.6 EnvironmentalThere is now a greater awareness on a global scale to reduce emissions and become more environmentally friendly. Laws and regulations in United States have changed and this has made manufacturers responsible for recycling their waste. For this purpose Apple has establish domestic recycling facilities which will help the Company to recycle its waste in United States and to follow the rules and regulations. Apple has communicated its voluntaryness to adopt a green production process in order to protect the environment. This may enhance its credibility in the local and international markets. Apple Website (2014) We want to leave the world better than we found it. We aim to create not just th e best products in the world, but the best products for the world. clear Apple are making conscious steps to lead the way in meet a green company, and to mold with the changing views of the population.2.7 LegalApple operates in more than 100 countries and the legal environment faced by the technology giant is of utmost importance. Apple has filed various typesetters cases in court for violations of talented property rights (IPR) . Protection of IPR and patents will significantly impact revenue and future profitability. One of the most renowned cases is where Apple won a $1.05 zillion lawsuit against Samsung, showing the importance of the Legal system in the US. Furthermore, Apple is subject to international laws, policies and procedures. To compete in the Chinese market, Apple has ventured with China Mobile. Apple must continuously work alongside laws and regulations to maintain its bulls eyes equity. Operating in such a vast number of countries increases revenue, but leads t o the arduous task of keeping up to date with all laws in all countries.3. Porters Five ForcesMichael Porter developed this Five Forces model, which is apply as a tool for companies to analyse business strategies. The use of the forces can determine the intensity and the attractiveness of the industry, reflectingthe profitability of the industry.3.1 Threats of New EntrantsIf market entry is easy, and barriers to entry low, then the competition in a market will be much greater. There are a number of factors which limit the ease of entrance. In the PC and mobile phone industry, the market has high levels of competition, and so threat of new entrants isnt high. Apple has managed to gain very high levels of grime loyalty with its customers. Apple emphasise RD and product innovation, which satisfies consumer demands. Apple also benefits from economies of scale, linking its production of different goods and work together. Finally, Apple has set up manufacturing plants in China where th e labour and costs of production are cheaper. These factors all create high barriers to entry for new competition. Therefore, the main threat is between existing competition developing products to match that of Apple, and not from new entrants.3.2 Threats of substitutesThe more similar a substitute is to an Apple product the less power Apple has. This reduces Apples ability to charge higher prices. In the Mobile phone, PC, and Tablet industry there is a abundant variety of products available. This puts Apple under constant pressure. For example, Apples flagship device, the iPhone, has referry from various smartphones, such as Samsungs extragalactic nebula S4 and HTC. The major reason for Apples success is due to its brag quality of product, along with brand recognition. This has made Apple the most valuable smartphone brand (The Worlds Most Valuable Brands Forbes. 2014). Apple must endeavor to maintain this brand loyalty to reduce the threat of substitution and charge to premiu m price for the products.3.3 provider PowerApple has a few key providers for some of its components, such as Foxconn. Foxconn could use this fact to their advantage, and exhibit higherbargaining powers. Apple uses its rival Samsung to produce the chips for their iPhones. This reliance on Samsung gives them great deal of bargaining power. Supplier power is slightly reduced due to the sheer size of Apples business, enabling them to force lower prices by buying in large quantities. Over the years, Apple has developed unique alliances with suppliers helping to streamline the supply chain. Alliances with music partners and software companies such as AT T has helped to increase the revenue base of the Company, without increasing the powers of suppliers. Steve Jobs was a known to be a operate on freak, and focused on minify the bargaining power of suppliers from the use of vertical integration.3.4 Buyer PowerThe bargaining power for most Apple consumers is low. Apple fanatics are willi ng to wear premium prices for Apple goods. In the case of the Mac laptops, the price is close double of that of its rivals. Consumers are willing to pay this for both the name and the superior quality of the product. The vast number of Apple consumers has reduced their power to lower the price of Apple products. Apples goal should focus on reducing the consumers bargaining power. It has tried to do this by developing products specifically for consumers pauperisms and wants, enabling them to charge a higher price. Griffin Consulting Group (2012) find that there are high switching costs for customers who want to change software or hardware which again reduces the bargaining power of customers.3.5 Rivalry between CompetitorsThe PC and Mobile industry is very competitive, with a large number of similar sized firms. Rivalry in this industry is seen by aggressive pricing, rapid product innovation, intensive marketing, and after-sale go (Forbes Website, 2012). This is used to add value to the product. Apple tries to differentiate its product from its competition. It implements a focus strategy, only developing a few products and targeting them for the need of the customer.Steve Jobs was quoted byword this People think focus means saying yes to the thing youve got to focus on. But thats not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. Im actually as proud of thethings we havent done as the things I have done. Innovation is saying no to 1,000 things, (Apple Worldwide Developers Conference, 1997). For example, iPhones are targeted to consumers rather than businesses. Macintosh computers are targeted to creative professions such as designers and photographers. By doing this Apple has stayed competitive in a highly rivalrous market.4. SWOT Analysis AppleThe SWOT analysis of Apple will be used to evaluate the strategies with respect to its strength weaknesses opportunities and threats. Apple needs to further strengthen its strategies in order to attain benefits from the opportunities that exist in the environment. Below is the SWOT matrix, followed by a more detailed analysis of a few key points.StrengthsCustomer LoyaltyLeading InnovatorStrong Financial PerformanceBrand ReputationRetail StoresStrong merchandise TeamPatent And IPR ProtectionWeaknessesHigh PriceIncompatibility With Different Operating systemsDecreasing Market ShareLong Term Gross coast DeclineOpportunitiesHigh Demand Of iPad and iPhoneiTV launchApplication ProcessorsGrowth of Phone and Tablet MarketAcquisition Of Smaller Firms.Strong Growth of Mobile advert MarketIncreasing Demand for Cloud ServicesThreatsTechnology ChangesIncrease In Supplier PricesFoxconn Workers Pay LevelsPrice Challenge From SamsungAndroid OS growthNew Competitors.4.1 StrengthsApple has won the award for being the leading innovator in the world BCG (2013). Apples core competency has helped it to establish itself as the most innovative c ompany in the last decade. The fact that the RD expenditure of Apple in the year 2013 was approximately $4,475 million, which is approximately 30% of its total operating expenditure. Thus it is evident that the amount of RD expenditure helps the Company to remain leading innovator in this technology industry. By being the leading innovator, Apple has established a strong base of loyal customers. Once Apple always Apple, is the phrase which is used by the customers of Apple and there is always strong occupy and demand at new product ranges. The expansion of Apple into other product categories like iTV and other media will further increase customer loyalty. Apple expects its existing customers to use iTV, which will be more technologically advanced than its existing products.A strong marketing team has made Apple products famous among its customers. Last year it spent $933 million on advertising Forbes (2014.) Through the marketing of the products it is able to sell at a higher price compared to its competitors. ascribable to these factors the brand reputation of Apple is immense compared to its rivals, such as Microsoft and Samsung. Forbes (2013) valued Apple at $104 billion, whereas its rivals Microsoft and Samsung had brand values of $56.7 and $29.5 billion respectively. This shows the strength of Apple with respect to brand reputation and this is helping Appleto increase its revenue and profitability over all these years.Apple controls its retail distribution by max sales from its own network. Apple stores provide a higher quality customer service experience. Knowledgeable staff helps the customers, who increase the brand equity and thus increases the sales for the Company. They average Apple store size has increased by 3,000 square feet to 10, 500 square-feet. The average revenue per store of this is $50.2 million, Fox product line (2014). These stores are one of the best when it comes to sales per square feet, and this is a great strength for Apple.Fin ally, Apple is currently the leading company with a market capitalisation at the end of the fourth quarter of approximately $504 billion. This is due to the strength of their financial performance over the past few years. Apples cash balance is approximately $14.25 billion and their Balance Sheet shows an asset base of $207 billion in 2013, from Ychart (2014). Apple is therefore in a strong position to respond to most competitive threats.4.2 WeaknessesOne of the major critics about Apple products is that it is much more expensive than other comparable devices in the market. Fierce competition in the consumer product market is a disadvantage for Apple, as consumers can choose similar lower priced products. As well as this critics dislike the incompatibility with different operating systems. Products, particularly desktop and laptop computers manufactured by Apple only use its own operating system and thus the software and hardware are interdependent on each other. Critics argue consu mers would rather buy products from various vendors, which is possible with Windows products. Apple computers are dependent on the growth of Apples OS, which could prove to be a disadvantage. If technological growth is limited then this will affects Apples ability to increase its market share in different industries.The market share of Apple has cliffd over the past few years due to Androids growing popularity, as it is a free operating system. It wasestimated that in 2014 the market share of Apple in smartphone industry would remain at 14.9%. Now it is expected to decrease to 14.4% in the year 2018, due to growth in the sale of the Windows phone. Thus it is important for Apple to improve on its technological advancement, including making more innovations with its operating system. to a greater extent exclusive Apps on Apple could improve market share for Apple.Finally there has been a long-term gross margin decline for Apple. The major reason for the decrease of Apples margin is t he increase in its cost of sales. In 2012 the gross margin was around 44%. This has significantly decreased in 2013 to around 38%, and thus shows that Apple needs to decrease its cost of goods in order to increase the gross profit margin in the long term.4.3 OpportunitiesIDC (2014) found that 87% of connected device sales by 2017 would be from tablets and smart phones. Apple with its own product has the capability to produce and innovate technology in this sector to increase its market share. Apple has launched iPad mini 2 and the demand has been increasing for this tablet. Samsung has launched its Flagship smartphone S5 during 2014, and hence people are eagerly waiting for the new generation of the iPhone 6. This will considerably help it to further increase its market share and revenue over the next year.One of Apples opportunities is to increase its diverseness of products through acquisitions. In the last 18 months alone Apple has acquired over 24 companies Tech Crunch (2014). Most recently acquiring Beats for $3.2 billion from Dr. Dre. There are a lot of new firms in the technology market, which are developing new products and features, which Apple can acquire. Due to the fact that these are patented features, Apple can get them through external acquisitions. Apples ability to purchase or negotiate will help to treat its long-term growth.A future revenue stream, which Apple has tried to utilise, is the increasingdemand for cloud services. IDC (2014) predicted that IT cloud services will reach $46.4 billion in 103, expected to increase to over $107 billion by 2017. This equate to a compound annual growth rate of 23.5%, fives fourth dimensions that of the industry. The Cloud based services offer huge potential revenue stream for Apple.Finally, Apples iTV product is a major innovation, to its product range and will support the Apple TV, which will help its penetration into the TV market. Furthermore, this will also diversify the portfolio of the Company a nd will further increase revenue and profitability along with the brand equity in the technology industry.4.4 ThreatsApple manufactures its products with the help of Foxconn. The wage level of Foxconn workers has tripled in recent years. This has led to rising costs for Apple. Further still, Samsung has asked Apple to pay more of its processing chips in its iPhones. The reliance on these suppliers has meant a rising cost level for Apple. Apple needs to identify more suppliers of processing chips, which should help it to decrease the overall costs. This in turn will improve their profitability and reliance on other companies.The technology sector is experiencing rapid technological changes. This puts Apple under severe pressure to launch new products and features with new devices. Inability to do such will lead to failure. Apple over the years has introduced new products and services, which is helping it to stay ahead of its competitors. Soon it will face fiercer competition and inno vation is key for survival.Apple is facing a threat from the Androids rapid OS growth. The free operating system for smartphones Android is the most widely used operating system. Approximately 80% of the smartphones shipped in 2013 were based on Android. Therefore it is important for Apple to further increase the innovations by introducing new features in their operating system. This will help to maintain or grow their market share in years to come.5. Apples StrategiesWhen considering the strategies that Apple had adopted it is important to consider how these strategies arose and the direction in which it moved the company. This is key in determine how the company can now move forward and pursue new goals.Apple was found to be the leader in innovation for the last eighter from Decatur years running by Boston Consulting Group. When considering how Apple has become the company it is today, it is vital to talk about the innovation strategy that Steve Jobs implemented, and now more rece ntly how, Tim Cook is moving the company forward. In this section we will also look at the use of a diversification strategy, which was implemented at the said(prenominal) time. The last strategy covered is an internationalisation strategy adopted by Apple.5.1 Innovation StrategyFreeman and Soete (1997) defined innovation as the The first commercial application or production of a new process or product. It involves the conversion of a new knowledge into a product or services and then the implementation of this. It can take two different forms technology push, or market pull. The former is created by new knowledge and understanding from technologists or scientists. The latter is caused by the pull of consumers in the market, leading to innovation.Before Steve Jobs turned Apple around John Scully decided that cost leadership strategy was vital. He did believe in a differentiation strategy as well, however he failed at differentiating Apples products from the leading rivals. This led to Steve Jobs taking control of the company and redefining the direction of Apple. He believed that innovation was the key to success. The industry was driven by low prices and expanding capabilities, so Jobs decided to innovate and at the same time differentiate Apples product from the market. In 2001 this with achieved with the revolutionary new product of the iPod. This allowed music to be stored on asmall device guardianship thousands of songs. From here, iTunes was developed. Compatibility between this and other software allowed the iTunes store to become highly profitable.With Apple growing rapidly, Steve Jobs continued with this successful strategy. The advertising campaign think different developed in 1997 has been at the core of Apples strategy. By being highly innovative, he achieved extremely differentiated products and ideas from their rivals. The iPhone was just this, and by being the first smartphone it has left competing androids in its wake. From one innovation to a nother, Jobs set up the App store allowing applications to be downloaded to a phone. This vastly increased the range of activities that this smart phone could do. More recently with an economic downturn the need for a cheaper Mac like product was developed, which could target consumers in a slightly lower price range. This led to the creation of the iPad. This was an example of consumer pull innovation Apple has used.Finally, the iCloud which is a highly innovative product, allows customers to sync all Apple products using a network called the Cloud. This has been life-and-death in reducing the ability of consumers to switch between products, giving Apple the power to charge premium prices. This is an example of technology push innovation, an area Apple has specialised in. Most companies adapt to external environment and change strategies accordingly. Apple changed and drove these external factors. Focusing on innovation and by creating fashionable designs, Jobs changed socio-cultu ral factors, sort of of adapting to them. The iPhone, iPad and iPod created a change in the culture, and the design of these was appealing, as well as technologically advanced. This has been a key factor in Apples Success.5.2 internationalisation StrategyRui et Al (2008) defined internationalisation strategy as The process by which a firm sells its good and services outside of its domestic market. They do this by both technology and managerial capabilities. Apples products are used in over a hundred countries. It is clear that Apple hasused an internationalisation strategy to its advantage by dramatically increasing its consumer market. In fact 63% of Apples revenue comes from outside of America. The product iPhone in Europe has almost reached saturation point. Apples internationalisation strategy is a Global one which standardises its products. The only modification is the power source.Apples engineering design and manufacturing is now controlled by one source, which is where it differentiates from its competing computer manufacturers. Apples engineering and design developers come up with ideas for products in the US, but then two large IT solution brans, Foxconn and Invetec manufacture this product. Manufacturing occurs in China and this is due to lower labouring costs. The use of this internationalisation strategy has been influential in driving costs down and so amend profits.More recently Apple has targeted the Chinese market with the release of the iPhone 5C. Apple has been working to extend its market share in the Chinese telecom industry, which is the worlds biggest telecom market with a subscription base of more than 1.01 billion in the mobile phone industry. This shows the potential significance of the Chinese telecom industry. A large market share of this industry would mean a significant increase in its profitability for Apple. Apple started to concentrate in the Chinese smartphone market in the last few years and have seen significant increase in its revenue from this market. According to the Annual Report of Apple for the year 2013, the revenue from the Chinese market has increased from 7% of its total revenue in 2011 to around 15% of Apples total revenue in 2013. This shows how significant an increase from the Chinese economy could be for Apples future.In accordance with the needs of the Chinese consumers, Apple identified innovation was needed to develop a new product for this market, and so launched the iPhone 5C. Apple also succeeded to negotiate a partnership with China Mobile, which is the number one operator in the Chinese telecom market with over 760 million subscribers. This has given a huge advantage to Apple, as now it will be working with China Mobile to increase its market share and eventually increase the profitability of the Company. Apple has established strategic alliances with a lot of mobile operators around the world, butthis is one of its best deals due to the sheer size of China Mobile.6. Conclusion 6.1 RecommendationThe ability of Apple to stay innovative and to keep its brandy loyalty is key to maintaining its position in the market. Many of Apples own products are substitutes for older products such as the iPod. Other smartphone competition such as Samsung and HTC are growing rapidly and rivalry is increasing in the market. The ability of competitors to catch up, and potentially develop products more advanced than that of Apple is a real concern.There have been fears that Apple is becoming less innovative. Forbes (2014) ranked Apple as the 79th most innovative company, and argues that their methodology for calculation was more detailed than that of BCG. Competing companies should look to exploit this weakness. Samsung and HTC should look at invest heavily in RD in order to release more and more sophisticated products. This would undermine Apple and its core strategy, allowing for huge potential revenues to be gained. To do this Apples competitors would need to advertise he avily in order to reduce brand loyalty to Apple. For this reason, Apple should continue to invest heavily in their marketing team.Apple have tried to diversify their product line, but at the same time have created products which are profitable in their own right, such as iCloud and iTunes. At the same time it has created its own ecosystem where their products interlink between each other. The use of this reduces the consumers ability to substitute. Apple should focus on maintaining and developing this route. The use of the iTV is a positive sign of Cook identifying this opportunity.The recent acquisition of Beats for an approximated $3.2 billion, Guardian (2014), may be an indication of a change or expansion of Apples strategy byTim Cook. Apart from the headphone product, the expansion in the media market compliments the iTunes library of videos and music. This creates an ongoing revenue stream for apple, and opportunity to expand its growing sector of loyal Apple customers.Finally, one main concern for Apple is sourcing of its components. With the increasing wages of Foxconn employees Apple should look to increases its suppliers. Or, Tim Cook should follow Steve Jobs view on this, and look at continuing the vertical integration to avoid reliance on others, and so reduce supplier bargaining power.6.2 ConcludeSince 2001 and the launch of the iPod, Apple has had an era of unbelievable growth and profitability becoming the most valuable brand in the world. 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